Klaviyo
Free planEmail and SMS campaigns tailored for online retail
Deals for Klaviyo
Email and SMS campaigns tailored for online retail
Klaviyo free plan – up to 500 contacts
Claim DealWhat Klaviyo does
Klaviyo provides email and SMS marketing automation aimed at ecommerce businesses. It is designed to work especially well for direct-to-consumer brands, with integrations to major ecommerce platforms, including Shopify. The platform helps brands segment their audiences, personalise messages, and measure the impact of email and SMS campaigns on online sales.
Klaviyo is often chosen by ecommerce stores looking to move beyond basic email newsletters. It offers tools for automation, analytics, and customer targeting that help brands build relationships and increase repeat purchases. Its deep integration with ecommerce platforms allows marketers to use store data for more precise campaign triggers and personalisation.
What sets it apart
Deep and reliable integration with ecommerce platforms, especially Shopify, for personalised marketing.
Key features
- ◆Automated email flows
- ◆SMS campaign management
- ◆Ecommerce platform integration
- ◆Customer segmentation tools
- ◆Abandoned cart reminders
- ◆Campaign analytics dashboard
- ◆Personalised product recommendations
What teams use it for
- Recover abandoned carts via email or SMS
- Send targeted product recommendations
- Automate welcome or loyalty sequences
- Segment customers by purchase history
- Track campaign revenue impact
Pros
- +Syncs with ecommerce store data
- +Advanced audience segmentation
- +Flexible automation builder
- +Detailed revenue attribution reporting
Cons
- −Steep learning curve for advanced features
- −Deliverability can require list maintenance
- −Pricing can increase with list size
- −Occasional delays in syncing large stores
Integrates with
Our verdict
Klaviyo best suits online sellers who want data-driven, personalised email and SMS marketing directly tied to their ecommerce platform. Stores with simple needs or those outside ecommerce may want lighter options.
Frequently asked questions
Does Klaviyo integrate with Shopify and other major ecommerce platforms?+
Yes, Klaviyo provides direct integrations for Shopify, BigCommerce, WooCommerce, and Magento, allowing you to sync store data seamlessly.
Can I use Klaviyo to send SMS marketing messages as well as email?+
Yes, Klaviyo supports both email and SMS campaigns within the same platform.
How does Klaviyo track revenue from email campaigns?+
Klaviyo tracks sales generated after users click through from emails, giving insight into which messages drive revenue.
Where can I find Klaviyo's pricing details?+
For up-to-date pricing information, check Klaviyo’s official pricing page on their website.
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