Hotjar
Free planVisualise user behaviour with heatmaps and session recordings
Deals for Hotjar
Visualise user behaviour with heatmaps and session recordings
Hotjar free Basic plan – up to 35 sessions/day
Claim DealWhat Hotjar does
Hotjar is a behaviour analytics tool designed to help teams understand how visitors interact with their website or digital product. It provides visual insights using heatmaps and session recordings, showing where users click, scroll, and spend their time. These features aim to uncover usability issues and highlight opportunities for improving the overall user experience.
Hotjar typically sits alongside web analytics platforms, focussing less on reporting numerical metrics and more on revealing actual user actions. It is widely adopted by product, UX, and marketing teams seeking qualitative data to inform design and conversion optimisation. The platform is cloud-based, with a web interface accessible after a simple installation process.
What sets it apart
Offers visual interaction data via heatmaps and real user session recordings.
Key features
- ◆Click and scroll heatmaps
- ◆Session recordings
- ◆Conversion funnel tracking
- ◆Feedback polls
- ◆Survey tools
- ◆User event tracking
What teams use it for
- Visualise clicks and scrolls on key pages
- Review session recordings to spot usability issues
- Collect on-site feedback from real users
- Analyse conversion drop-off points
Pros
- +Quick heatmap generation
- +Session recordings highlight pain points
- +Simple installation via script
- +Feedback tools included
Cons
- −Limited quantitative analytics
- −No offline or mobile app analysis
- −May impact site load times
- −Cannot test prototypes directly
Integrates with
Our verdict
A strong choice for teams wanting to discover how real users navigate and interact with their site. Those seeking advanced quantitative analytics or deep funnel reporting should look elsewhere.
Frequently asked questions
Does Hotjar store user data securely?+
Hotjar uses security measures such as data encryption and GDPR-compliant processes to store and process user data.
What websites can use Hotjar?+
Hotjar can be added to most modern websites by installing a small script or using a tag manager.
Will using Hotjar slow down my website?+
Installation of the Hotjar tracking script may cause a minor effect on page load times, but the service aims to minimise impact.
How do I find out about Hotjar's pricing?+
You can view the latest pricing on the official Hotjar website's pricing page.
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