FullStory
Session replay and user journey insights for digital products
Deals for FullStory
Session replay and user journey insights for digital products
FullStory 14-day free trial
Start Free TrialWhat FullStory does
FullStory is a behaviour analytics platform focused on capturing and analysing user sessions within web and mobile applications. By recording each session, it enables product teams to replay individual user journeys, helping to uncover friction points, identify bugs and improve overall digital experience. The service is run by FullStory, an independent company in the analytics sector.
FullStory is typically used by UX researchers, product managers and engineers seeking a clearer understanding of how users interact with their product. With detailed event tracking and a searchable session archive, it aims to support both troubleshooting and continuous interface optimisation. It sits alongside other session replay and behavioural analytics products, offering particular depth in tracking digital interactions for debugging and experience improvement.
What sets it apart
FullStory provides comprehensive session replays with granular event details and powerful search for analysing user behaviour at scale.
Key features
- ◆Session replay
- ◆Event tracking
- ◆Searchable session archive
- ◆User journey mapping
- ◆Error detection and analysis
- ◆Click and scroll heatmaps
What teams use it for
- Replay user sessions for debugging
- Analyse user flows to identify friction
- Investigate support tickets with direct evidence
- Monitor new feature adoption
Pros
- +Granular session recording
- +Powerful filtering and search functions
- +Supports investigation of hard-to-reproduce issues
- +Useful for both UX and engineering
Cons
- −Can generate large amounts of data to review
- −May require careful setup to manage privacy
- −Advanced features can be complex to configure
Integrates with
Our verdict
FullStory is a strong choice for teams who need high-fidelity session replays and user journey analytics to identify issues and improve user experience. Those needing purely quantitative analytics or lightweight monitoring may find it overly detailed for their needs.
Frequently asked questions
Does FullStory record every user session?+
FullStory is designed to capture complete user sessions, though the exact scope can be configured based on your requirements and privacy settings.
Can I use FullStory to comply with privacy regulations?+
FullStory offers privacy controls, but ensuring compliance with regulations like GDPR may require configuring data capture settings to suit your organisation.
How does FullStory integrate with existing analytics tools?+
FullStory offers integrations with popular platforms such as Segment and Google Analytics for a more connected analytics workflow.
Where can I find current pricing details?+
FullStory's pricing depends on your usage and requirements. To see current plans and costs, check the official FullStory pricing page.
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