What G2 Buyer Intent does
G2 Buyer Intent is a tool for B2B sales and marketing teams looking to identify companies showing strong buying signals. By monitoring activity on the G2 review platform, it flags organisations actively researching your product or competitors. This data is used to help target outreach, prioritise leads, and personalise follow-ups based on buyer behaviour.
The product is run by G2, a widely used software review site. As intent data is drawn directly from user behaviour on G2, it is particularly relevant to software vendors who want early insight into prospects’ interests and buying stages.
What sets it apart
Direct access to buyer activity data sourced from G2's software marketplace.
Key features
- ◆Buyer intent scoring
- ◆Activity reporting
- ◆Competitor research signals
- ◆Lead notification alerts
What teams use it for
- Identify companies researching your product
- Prioritise outreach to interested prospects
- Monitor intent signals for competitors
Pros
- +Intent signals from a major review platform
- +Helps prioritise high-interest accounts
- +Can surface competitor research behaviour
Cons
- −Tied to G2 platform activity only
- −Limited value for non-software vendors
Our verdict
Suitable for B2B software sellers seeking to act on early interest signals. Those without a strong G2 presence or who sell outside software markets may find limited value.
Frequently asked questions
How does G2 Buyer Intent work?+
It collects activity data from G2.com, flagging organisations researching your product or competitors.
Can it identify specific individuals?+
It generally surfaces company-level activity, not personal user information.
Where do I find pricing information?+
Pricing details are available on the official G2 website or by contacting their sales team.
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