What Clearbit does
Clearbit offers B2B data enrichment services designed to update and enhance business contact and company information. It provides sales and marketing teams with more accurate and comprehensive data on prospects and customers by sourcing details such as company size, industry, and contact roles. This enables organisations to gain a fuller picture of their leads and accounts for improved targeting and segmentation.
Clearbit typically fits into existing sales or CRM platforms, automating the process of gathering and appending external data to internal records. It is most used by teams that rely on fresh, detailed data for outbound sales, lead scoring, or account-based marketing efforts. The platform is positioned to help businesses increase conversion rates by allowing for more tailored outreach and insights.
What sets it apart
It focuses on real-time enrichment of B2B contact and company information directly within sales workflows.
Key features
- ◆Real-time company data enrichment
- ◆Contact detail augmentation
- ◆Lead scoring support
- ◆CRM data integration
- ◆Segmented data exports
What teams use it for
- Enrich CRM records with company info
- Segment leads by firmographics
- Score leads based on data completeness
- Personalise sales outreach
Pros
- +Automated data enrichment process
- +Reduces manual research time
- +Improves targeting with richer profiles
Cons
- −Quality depends on external databases
- −May struggle with niche or smaller companies
- −Enrichment limited to available data
Our verdict
Clearbit is suitable for B2B teams that require continuously updated company and contact data to power their sales and marketing activities. Organisations less reliant on detailed enrichment or those handling only a handful of leads may find less value here.
Frequently asked questions
How does Clearbit work with my CRM?+
Clearbit typically connects to your CRM to automatically enrich existing records with updated company and contact details.
What kind of data does Clearbit provide?+
It provides company information such as industry, size, and location, as well as contact details like role and email, drawn from publicly available and proprietary sources.
Where can I find Clearbit's pricing details?+
For up-to-date pricing options, visit the official Clearbit website's pricing page.
Is there a way to test Clearbit before committing?+
Availability of free trials or demos can be checked directly on Clearbit's website or by contacting their team.
Clearbit alternatives
Similar tools worth comparing.
Identity resolution and contact data enrichment for sales teams
Identity resolution
B2B intent data for prospecting and sales targeting
B2B intent data
Highlights businesses researching your software on G2
B2B software intent
Automates outbound sales campaigns and email follow-ups
Sales automation
We link directly to each vendor's own site. These are not affiliate or tracking links, and we earn no commission from them.