Amplitude
Free planAnalytics and behavioural insights for digital products
Deals for Amplitude
Analytics and behavioural insights for digital products
Amplitude free Starter plan
Claim DealWhat Amplitude does
Amplitude is a product analytics platform designed to help teams understand how users interact with their digital products. It collects and analyses user behaviour data, enabling organisations to uncover trends, segment audiences and measure the impact of new features. The platform is widely used by product managers, analysts and growth teams to inform decision-making and drive improvements based on data, rather than intuition.
Amplitude typically fits into larger businesses or high-growth teams that need detailed event tracking and analysis beyond standard web analytics tools. Its depth and flexibility make it popular among technology-led companies focused on continuous product iteration and optimisation.
What sets it apart
Amplitude offers advanced behavioural analytics tailored to digital product teams.
Key features
- ◆Event-based analytics
- ◆Funnel analysis
- ◆User segmentation
- ◆Cohort analysis
- ◆A/B test measurement
- ◆Retention analysis
What teams use it for
- Measure feature adoption
- Track conversion funnels
- Segment users by behaviour
- Analyse user retention patterns
Pros
- +Granular event tracking capabilities
- +Rich segmentation and cohort tools
- +Supports complex product analytics use cases
Cons
- −Setup and instrumentation can be complex
- −May require technical resources for full use
- −Learning curve for advanced features
Integrates with
Our verdict
A strong choice for organisations looking to deeply understand user behaviour and drive product decisions with granular data. Smaller teams or those needing simple analytics may find it more than they require.
Frequently asked questions
What types of products is Amplitude best suited for?+
Amplitude is best suited for digital products like web or mobile apps that require detailed behavioural analytics.
Does Amplitude require coding to set up event tracking?+
Implementing event tracking typically requires some engineering involvement to instrument events within the product.
Can Amplitude integrate with other marketing or data tools?+
Yes, Amplitude offers integrations with a variety of analytics, marketing, and data warehousing tools.
Where can I find current pricing for Amplitude?+
Up-to-date pricing information is available on Amplitude's official pricing page.
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