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Ahrefs

Free plan

Backlink and keyword research for SEO teams

4.6(5,400)
SEOSEO Suite

Deals for Ahrefs

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Ahrefs

Backlink and keyword research for SEO teams

Ahrefs Webmaster Tools – free for site owners

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What Ahrefs does

Ahrefs is a web-based SEO suite designed to help organisations improve search engine visibility and monitor online presence. It is operated by a well-established software provider known for maintaining a large, up-to-date database of backlinks and keyword data. Users access various tools for competitor research, site auditing, keyword discovery, and monitoring inbound links.

Ahrefs fits into the market as a comprehensive platform for digital marketers, content teams, and SEO professionals needing in-depth data and insights. Its capabilities are used both for everyday SEO workflows and specialised research, especially where backlink profiles and competitive comparison matter most.

What sets it apart

Delivers one of the largest and most frequently updated backlink indexes available.

Key features

  • Backlink analysis
  • Keyword research tool
  • Site audit capabilities
  • Competitor domain comparison
  • Rank tracking
  • Content gap analysis
  • SERP overview
  • Historical data access

What teams use it for

  • Audit backlink profiles for sites
  • Find keyword opportunities for content
  • Track keyword rankings over time
  • Monitor competitors’ SEO strategies
  • Identify technical SEO issues

Pros

  • +Comprehensive backlink database
  • +Frequent data index updates
  • +Detailed keyword research features
  • +Clear competitor tracking tools
  • +Reliable site audit module

Cons

  • Limited local SEO features
  • Relatively steep learning curve for beginners
  • No built-in outreach management tools

Integrates with

Google Search ConsoleGoogle AnalyticsData StudioSlack

Our verdict

Ahrefs is a solid choice for teams prioritising backlink data and competitor tracking, but those looking for extensive local SEO tools or budget reporting options may prefer alternatives.

Frequently asked questions

Does Ahrefs provide keyword tracking across different locations?+

Ahrefs offers rank tracking with location-based filtering for keywords worldwide.

How current is the backlink data in Ahrefs?+

The backlink index is regularly updated, often on a daily basis, to reflect recent changes.

Can Ahrefs help identify technical SEO issues?+

Yes, its site audit tool scans for on-page and technical SEO problems.

Where can I see Ahrefs’ current pricing plans?+

Visit the official Ahrefs pricing page for the most up-to-date information.

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