Zillow Premier Agent
Lead generation and marketing tools for real estate agents
What Zillow Premier Agent does
Zillow Premier Agent offers a suite of tools designed to help real estate agents attract and manage leads generated from the Zillow property search platform. Agents can advertise on Zillow to be connected with buyers and sellers looking for homes in their local markets. The system provides lead management features intended to streamline communication and track prospects through the sales process. Premier Agent fits into the broader real estate technology market as a marketing and client relationship tool tied specifically to Zillow's large online property audience.
This product is operated by Zillow, a major US property listing service. The focus is on helping agents boost visibility and improve follow-up with leads who find properties via Zillow listings. Exact feature capabilities and integration options may vary depending on plan and market.
What sets it apart
Tight integration with Zillow's property marketplace for direct lead capture.
Key features
- ◆Lead capture from Zillow
- ◆Lead management dashboard
- ◆Automated follow-up tools
- ◆Advertising in local search results
- ◆Contact management features
What teams use it for
- Advertise property listings to buyers
- Collect and manage inbound buyer leads
- Follow up with prospects from Zillow
- Track communication with potential clients
Pros
- +Access to Zillow's large user base
- +Direct connection with interested buyers
- +Centralised lead tracking
- +Tools to improve lead response speed
Cons
- −Lead quality varies by region
- −Only useful for agents working with Zillow listings
- −Can become costly at scale
Our verdict
Zillow Premier Agent makes the most sense for agents who rely on digital buyer leads and want direct exposure within Zillow's search results. Those without a Zillow-driven strategy or working primarily outside the US may find less value.
Frequently asked questions
How does Zillow Premier Agent generate leads?+
Leads are generated when buyers or sellers enquire through Zillow's property listings, and are then routed to agents who advertise in those areas.
Can I use Premier Agent if I am not based in the US?+
Zillow's marketplace primarily serves US properties, so Premier Agent is most effective for agents working within the United States.
Where can I find current pricing and plan details?+
Visit the Zillow Premier Agent website for the latest information on pricing and available options.
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