What Vidyard does
Vidyard is a software platform aimed at sales and business teams looking to use video for outreach, follow-ups, and communications. It offers tools to record, send, and track video messages as part of sales and customer engagement workflows. The platform is part of a wider trend in sales technology that replaces or supplements text-heavy outreach with personalised video to increase open and response rates.
Businesses use Vidyard to embed video into their prospecting emails, proposals, or product demonstrations, often tracking when recipients view or interact with the video content. Vidyard is commonly used by sales teams, but may also support marketing, support, or leadership communications.
What sets it apart
Enables personalised video recording with integrated viewer tracking for sales outreach.
Key features
- ◆Record and send video messages
- ◆Track viewer engagement
- ◆In-email video playback links
- ◆Notifications on video views
- ◆Browser and desktop recorder
- ◆Video sharing via links
What teams use it for
- Send video introductions to prospects
- Record video walkthroughs of proposals
- Follow up with clients using personalised video
- Share product demos or tutorials
Pros
- +Tracks who watched your videos and when
- +Easy sharing via email or direct link
- +Reduces reliance on written email outreach
- +Simple video recording from browser or desktop
Cons
- −Limited advanced video editing options
- −Best suited to direct, one-to-one outreach
- −Might not offer deep CRM integrations
- −May require team buy-in for adoption
Integrates with
Our verdict
Most valuable for sales teams prioritising personal, trackable video outreach, but those seeking advanced video editing or heavy marketing automation may need broader tools.
Frequently asked questions
Does Vidyard work with my email provider?+
Vidyard offers integrations with popular email tools such as Gmail and Outlook.
Can I track when someone watches my video?+
Yes, Vidyard notifies you when someone views your sent video and can provide viewer engagement data.
Is there a mobile app for Vidyard?+
Check the Vidyard website for current information on mobile app availability.
Where do I find pricing details?+
Vidyard's latest pricing options are listed on its official pricing page.
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