What Trustpilot does
Trustpilot is a platform that helps businesses collect and display customer reviews. Companies use it to gather feedback from real customers, improving credibility and building trust with potential buyers. The platform hosts public profiles for businesses, allowing users to read and leave reviews, and offers tools for managing, responding to, and analysing this feedback.
Trustpilot fits into the customer review and reputation management market. Businesses can embed reviews on their own site or marketing materials. It appeals to organisations seeking to increase transparency, manage their online reputation, and better understand customer satisfaction through direct feedback.
What sets it apart
Large public review base increases exposure and trust cues.
Key features
- ◆Collect customer reviews
- ◆Public business profiles
- ◆Review moderation tools
- ◆Respond to customer reviews
- ◆Review analytics dashboard
What teams use it for
- Collect and display customer reviews
- Respond to online feedback
- Monitor business reputation
- Embed ratings on websites
Pros
- +Widely recognised review platform
- +Helps build consumer trust online
- +Supports public response to feedback
Cons
- −Public reviews may highlight negative experiences
- −Limited control over all feedback published
Integrates with
Our verdict
Trustpilot is suitable for companies prioritising social proof and transparency through public reviews. Firms seeking niche industry-specific review features or deeper analytics may want to compare alternatives.
Frequently asked questions
Can I control which customer reviews are displayed?+
Businesses cannot selectively display only positive reviews. Trustpilot emphasises transparency and publishes all reviews unless they break guidelines.
How do I start collecting reviews through Trustpilot?+
After signing up, you can invite customers to leave reviews via email invitations or by sharing your Trustpilot company profile link.
Does Trustpilot integrate with e-commerce platforms?+
Yes, Trustpilot offers integrations with common e-commerce platforms like Shopify and WooCommerce to automate review requests and display widgets.
Where do I find Trustpilot's pricing details?+
You can find up-to-date pricing information on the official Trustpilot business pricing page.
Trustpilot alternatives
Similar tools worth comparing.
Platform for collecting and displaying customer reviews
Reviews & UGC platform
Collect and display product reviews on your online store
Product reviews platform
Verified peer reviews for enterprise software buyers
Enterprise software reviews
Collect and display product reviews on Shopify stores
Product reviews for Shopify
Collect and display customer reviews for ecommerce shops
Reviews for e-commerce
Collect and display photo reviews in your Shopify store
Photo reviews for Shopify
We link directly to each vendor's own site. These are not affiliate or tracking links, and we earn no commission from them.