What Appcues does
Appcues is a tool for designing and deploying in-app onboarding experiences aimed at helping users get value from web products more quickly. Teams use it to build product tours, prompt feature adoption, and collect feedback, usually without developer involvement after initial setup. Interfaces are typically created with a drag-and-drop editor, then targeted to specific user segments.
The platform suits SaaS companies and web applications looking to improve activation and retention by communicating directly with users while they are using the product. By serving onboarding flows, tips, surveys and announcements in context, Appcues helps product and support teams reduce friction for new users and accelerate product-led growth.
What sets it apart
Enables non-technical teams to launch in-app onboarding without engineering work.
Key features
- ◆Drag-and-drop flow builder
- ◆User segmentation targeting
- ◆In-app product tours
- ◆Event-triggered messaging
- ◆Feedback and survey tools
- ◆Behavioural analytics dashboard
What teams use it for
- Design guided product tours
- Announce new features in-app
- Collect user feedback post-onboarding
- Target onboarding messages to segments
Pros
- +No-code flow creation
- +Granular user targeting
- +Detailed user behaviour analytics
- +A/B testing for onboarding flows
Cons
- −Limited for native mobile apps
- −Can require ongoing adjustment to stay relevant
- −Complex targeting may demand initial setup work
Integrates with
Our verdict
Appcues is a good choice for product-led teams wanting to improve onboarding without relying heavily on developers. Those requiring deep customisation or native mobile flows may need to consider alternatives.
Frequently asked questions
Can Appcues be used without engineering resources?+
Most onboarding flows and announcements can be created and published by non-technical users once the initial snippet is added to your app.
Does Appcues support targeting specific user groups?+
Yes, flows can be triggered for users based on segments, events, or properties.
What analytics does Appcues provide?+
Appcues offers analytics on onboarding completion, user engagement, and conversion through built-in dashboards.
Where can I find pricing details?+
You can view up-to-date pricing on the official Appcues website.
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