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Marketo EngageAutopilot / OrttoPardot / Marketing Cloud Account Engagement

	Marketo Engage	Autopilot / Ortto	Pardot / Marketing Cloud Account Engagement
Rating	4.1(2,300)	4.4(300)	4.0(2,100)
Pricing	Custom pricing	From $509/mo	From $1/mo
Free tier	—	—	—
Free trial	—	14 days	—
Best for	Enterprise marketing teams managing large lead volumes	SMBs seeking accessible marketing automation and analytics	B2B marketing teams using Salesforce CRM
Category	marketing	marketing	marketing
Top features	✓Lead scoring and segmentation ✓Account-based marketing ✓Multi-channel campaign management ✓Customisable workflows	✓Visual journey builder ✓Email automation workflows ✓Behavioural triggers ✓Audience segmentation	✓Lead scoring and grading ✓Email campaign automation ✓Salesforce CRM integration ✓Engagement tracking
	Visit Site	Visit Site	Visit Site